In a crowded personal care landscape largely geared toward infants or adults, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are introducing a fresh perspective with TIVA, India’s first skincare label specifically created for girls aged 8 to 12.
The brand was co-founded by Sonam Daruka, a serial entrepreneur and mother to a 7-year-old, along with Shweta Sinha, an analytics specialist and mom of an 8-year-old. TIVA isn’t just a commercial brand—it’s a purpose-first initiative born from personal experiences and a deep insight into a long-overlooked audience: pre-teen girls.
“When we were growing up, we all used the same soap. But today’s girls are growing up quickly—they’re aware, expressive, and ready for self-care. Yet the market offers almost nothing made just for them,” says Sonam.
How TIVA Was Born
The idea for TIVA took shape from their journey as mothers and professionals. While raising their daughters, both Sonam and Shweta noticed an obvious gap: a lack of skincare that’s safe, suitable, and created with tween needs in mind. Most existing options were either overly child-focused or meant for adults, leaving tween girls invisible in India’s Rs8000+ crore personal care space.
TIVA’s Core Philosophy
TIVA was built with the vision of empowering girls through healthy self-care habits. Its products are gentle, cheerful, and made to uplift. Dermatologist-approved and free of harsh chemicals, they are formulated especially for sensitive tween skin, combining clean ingredients with colorful, affirming designs.
For the girls, it offers ownership of their personal routines. For parents—especially mothers—it delivers assurance that the products are safe and thoughtfully made.
Building a Brand That’s Also a Community
TIVA is more than just a skincare brand—it’s creating a space for expression and growth. Through platforms like TIVA TV, the brand offers a digital destination where girls can explore creativity and be themselves. This approach is striking a chord with a new generation of Indian parents who value not just the what, but the why behind the products their children use.
“TIVA is about embracing each girl’s story—her boldness, her curiosity, and her hopes,” says Shweta.
The Market Opportunity and TIVA’s Positioning
As India’s Gen Alpha grows, the demand for products tailored to their lifestyle is on the rise. TIVA sits at the intersection of wellness, identity, and mindful consumerism. Its first-mover status in the tween skincare category gives it a strong edge in a market eager for innovation.
Where You Can Find TIVA
TIVA’s range is currently sold on Amazon India, the brand’s official site, and through its rapidly growing Instagram community. The brand is also actively engaging new audiences via storytelling and influencer collaborations.
Ways to reach TIVA
care@thetiva.com
